It's all in the viewer's discretion.
McDonald's may claim they make the best fast food, but, the consumer may think that Wendy's tastes better so they should be #1.
Someone could do 1000 quests and say they're #1, but the guy that has done 500 quests gives his consumers a better overall customer experience.
If you're stupid enough to believe what you read and not look at it more in depth, then, you should get "scammed" in a sense for not using a better service.