That sucked. I can guess how he felt while dieing. Anyway, why didn't he leave when he saw 'items are dropped on death'. Leaving the portal saves his items.
Nope that's what I thought at first. You would be surprised though. He pretty much only goes for phats and he's usually successful. His method is still unknown, so a surprising amount of people fall for it.
You can't say it's just pixels considering rsgp sells for real cash. In my opinion, it's just as bad as aiming a gun to someones head irl and robbing them blind. Cls Product makes 40 grand a month from selling the gold he gets from luring, so it's not just pixels to him either. Trust me, he is just an all around bad person. He has more gold than he needs. He mainly just lures now because he enjoys it and finds people's reactions funny. He told me himself.
You'd be surprised how many people fall for it also, even maxed players with phats. His method is very tricky. I'm sure he gets at least 1 phat a day.