How many users do you think would use the app in its prime?
In it's prime with the right bonuses involved, It's hard to judge because I'm not sure what % of sythe actively uses sythe from their phones each day.
I'd have to guess and say 5/10 people occasionally visit it from their phone.
If we figure if sythe gets 10,000 visits from members/guests a day(theres like 1k visitors at this moment), that means 5,000 of those visits are via mobile.
U figure even if u get 10% of that, that's 500 users using the app every single day, with bonuses involved it may even be upwards of 1,000-2,000.
U figure ad wise if ur ad gets say 25(5% click rate on 500 views) clicks a day and 300-500 views/impressions, that's probably worth the $200-$300/month.
It's also very narrow, targeted traffic to which is a +.
These numbers are total guesses btw, I have no actual stats.
tl;dr=1,000-2,000 visits/uses a day I'd say, some days worse, some better.
I'd say it could easily break 100k+ downloads long-term which is pretty significant.