Set yourself a skill goal. For example, get every 50+, then 60+, then 70+, and so on. Or, go for 3 99's at once, trading off every 5 levels. But you did say you hated skilling.
Boss it up with friends, try doing ridiculous solos (Bandos in bronze), or try to get one of every decent item (Corp for all sigils, GWD for all the swords/armour)
Just random stuff like that