I wouldn't spend nearly that much ($99) on a regulated non-DNA mod, especially if it's one of your first purchases.
Always look to ecig.com or vapenw.com when you're picking up hardware as you're going to get the best bang for your buck on those two sites.
As far as box mods go, I'd recommend taking a look at the Wismec Predator, or Smok alien. Both are solid 200W box mods that won't break the bank, but still bring what a beginner is looking for. ecig.com is running a special atm where you can pick up the predator+2 batteries for $50 which is a solid deal imo.