It looks as if they're only a few effects with a color burned text on top of it. Don't color burn. It only ruins signatures. It's good, but not exactly for this type of project. If you're going to make that, please, just don't color burn. Get text that would flow with the effects. I tend to use more simple texts that don't interact with the flow. So that way, you won't be distracted from the focal whatsoever.