Jagex is a model for failure. Mechscape failed. Sellar Dawn failed. Transformers Universe failed. War of Legends failed. Funorb failed.
They inherited one amazing game and all they had to do was not fuck it up - TWICE. Think about just how shitty your company performs if your most successful business move ever was to re-release a then 6 year obsolete copy of your game and undo millions of hours of progress just because you fucked it up so bad the first time.