
SEO Advice for a new guy?
Good and consistent content is the only way to the top now. Google is way smarter than you or anyone you know. Their algorithms are such that you can't cheat it. They know if people like your content or not. If people like your content it ranks up. Simple as that. You want to rank high, you produce content people want consistently and you will reach the top quickly.
This has a couple caveats. You are penalized if you create a site that doesn't meet the standard or if you try cheating the system Google may drop you from their ranking altogether.
Careful listening to people who promise to raise you to the top with their "tricks" or something along those lines. There are no SEO shortcuts, anyone who says otherwise doesn't know what they are talking about or are scamming.
Create good content, monitor your traffic and keep doing whatever correlates with increases in traffic and you'll be well on your way.
(I've competed with extremely high budget companies for the top spot on Google for high value keywords and won, not by any tricks, but while they were focused on fake backlinks and misused meta tags etc, I was busy creating content I knew customers wanted to see.)