KONY 2012 is a film and campaign by Invisible Children that aims to make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice.
Read those. I'm sure Kony is a bad man, but everyone spreading this video and buying those bracelets and shit.. All their doing is trying to stop a cause that has been over already for years now. You're just making the owners of Invisible Children rich.