I can accept moving aspects of the community sections to the bottom, such as the dispute forum. We can also combine feedback and suggestions to make it smaller. Donations can move to the header. The rules can then join that community category.
I believe it's important to leave the Rules, News, Community General and suggestions / feedback at the top because that is really what sets us apart from other sites. We actually have a strong community and people are here for more than just the market. We can't cater simply to gaining new members. We have to think about our current member base as well and balance the needs of both.
Sure, however, the active users understand the forum a little more than new users do. Appealing to new users by putting what they're here for at the top, we encourage them to return.
Putting the community at the bottom, you focus on what's going to drive traffic, but the active members can still find it easily.
While the community is important and does have its benefits, it's not going to be the most important aspect to driving traffic. "Come for the Markets, Stay for the Community" is a more friendly appeal to new users telling them what we have, and that we have more to offer as well.
The positioning isn't important to repeat users, it's important to retaining new users. Sythe isn't immune to marketing techniques and it's definitely not going to last forever because of the community. We have to think rationally about this and incorporate tactics that are proven effective for the even most popular of websites.
I feel most inclined to agree with these two points. You're correct when it comes to wording. "General" is used almost all over the forums and it does look quite amateurish. Wouldn't mind seeing an update to the captions/forum names all around.
That is definitely true. Not only do a majority of people ignore the captions, they're actually not useful as is. Some websites use short, and simple captions, or include brief 2 word captions in the forum title itself. This is the best way for optimizing a particular forum.
Here are a few forums that place their biggest selling point at the top, and the community at the bottom. While retaining a very solid user base, they also have an active community.
http://warriorforums.com - The best example of simplicity. They are rated in the top 500 of alexa's websites, and are the number 1 forum on the webs. Their setup removes any chances of misinterpretation, their organization gives what first time visitors want to see, and their design is simple enough that you're not confused. They even get away with a name that doesn't cover their niche.
http://codingforums.com - Coding forums is a less registered forum, but their setup is effective. The majority of visitors to this site are guests that return on a frequent basis. They utilize the top for Javascript help, and the bottom for the community. Notice the use of black on yellow for categories, studies show this is the most effective way of drawing attention to something.
Also, they don't cater to additional, unnecessary off-topic conversation or general conversation. It's proven that if you provide a general area for discussion, the specific areas will be less popular. Force users to use a specific section, and don't provide any possibility of confusion. Sythe has a Runescape market and a Runescape section... while it can work alright, it makes it much more confusing than it needs to be. Merge the market into the section, don't leave it separate causing those interested in RS to use two different sections.
http://forums.digitalpoint.org - Notice their community section setup, this would be a very great way to setup Sythe's community area. Also notice the top forums' description, and titles. The way they draw you in is effective if you're looking for that (which that is their main niche market).
http://www.minecraftforum.net/forum - While they are almost doing it well, they actually lack in a lot of things. Their sections are disorganized, but they did put the most important section at top.
My general suggestion for Sythe:
:: Runescape Market (As Organized by SuF)
- Runescape Discussion (Link to 'Runescape Discussion' Category)
:: Market Tools (As Organized by SuF)
:: MMORPG Markets (As Organized by SuF)
:: Trading Post - Trade Your Non-MMO Items ("Other Markets" As Organized by SuF)
- Graphics
:: Runescape Discussion
- Runescape Market (Link to 'Runescape Market' Category)
- Runescape Cheating
-& Scar/Simba
-&+ Coding Assistance
-&+ Script Requests
- Runescape Guides
- Runescape Mini Games and PvP
- Runescape Media
- Runescape Private Servers
- Runescape Classic
:: Gaming
- Computer Gaming
-& WoW
-& Diablo
-& Minecraft
- XBOX Gaming
- Playstation Gaming
- Indie Games
:: Community Support
- Sythe.org Support (<a href>Live Chat</a>)
- Tutorials and E-Books (Previously Guides)
- Personal Finance Advice (Previously Assets and Investment)
- Personal Support
:: Community Discussion
- General Discussion (The one time it's okay to be ambiguous)
-& SPAM
- Controversial and Intellectual (Previously SFA)
- Media (Previously Music & Movies/Television & Video Clips)
- Graphics and Design
-& Help and Tutorials
- Private Lounge - <a href>Click Here to Donate</a> (Previously Donator Lounge, show the forum and a link to donate)
:: Community Information
- Introductions and Greetings
- Suggestions and Feedback
- Sythe.org News and Announcements
-& Archives
-& Disputes (Link)
Key:
:: = Category
- = Top-Level Forum
-& = Sub-Forum
-&+ = Sub-Sub-Forum
The things you'll notice I've changed are massive, and I know a lot of people will not agree with these changes. Below I'll outline some of the decisions made:
1. Programming removed - Sythe isn't about programming and the section has never been popular enough to merit activity. I love the section, but it's not worth keeping.
2. Graphics minimized - Graphics hasn't maintained a solid momentum to maintain activity, and an extra category is expensive to size. Moving it to discussion puts it where it should be.
3. Graphics market in other markets - Obviously, if the graphics area is being minimized, then this need to go there.
4. Renamed SFA - It was too ambiguous and pointless.
5. Spam is no longer top level - it's my favorite section, but it sends an immature message.
6. Media combined - Combining everything will increase the number of threads in the section, whereby reducing the evidence of less active parts.
7. Sports removed - These topics should fall under general discussion. They don't need to be separated to give way to a less active section.
8. Scar merged - Moving this section into RS gives it a more solid purpose, and activates a key importance in the RS section.
9. Community Support - Merged all the guides and organized for ease of use.
10. No more community discussion - the section housed off-topic conversation while being on-topic to the name. Our topic is mainly the markets, this forum took away from the other sections of similar nature. Instead, open discussion on certain news items, that's all needs done here. Any unofficial post should be made in Suggestions and Feedback. Users creating posts in community general was chaotic, and the staff should take control of the community information section.
11. No more farewells allowed - They send a bad message, and new users may read them giving them a reason to doubt the staff or its abilities if slander is involved. Just a bad practice all around. If people want to say bye, they can PM their friends.
12. Disputes Privatized - Running a private dispute system is important. Once users click to dispute a -whatever- they fill out an html form that posts it on their behalf in a private section to the staff only. Contact information is filled out and the user is notified of a decision.
13. Gaming Merged - This was too big, and confusing. Made it smaller for increased ratio.
There may be other aspects I didn't explain, any questions, feel free to ask. Remember, the smaller the forums, the less scrolling. By combining sections, we create an illusion of even more activity, and by linking to sections from other sections, we remove confusion.