Furthermore, the site isn't even out yet, at least 3 days to go apparently.
The site is called rsbids, that tells me it works similarly to Madbid, essentially a lottery site whereby you will lose in the long run and end up paying more than you would if you just bought it normally.
Just seems like another site like Madbid, I wouldn't really trust it though - plus most people eventually end up spending so much more money than they would if they used an alternative method of buying gold, barely anyone manages to get the $0.10 bid.