Only a rare occasions can I be found drinking soda. Although, when I do, it's gotta be Coke. I was brought up by Coke drinkers and naturally I just prefer the taste over Pepsi, which has a peculiar aftertaste IMO.
Ususaly the company doing the attack commercials are the ones that are feel threatened about the competition and will use any public means (may it be that some may have more or less features than others (yeah im talking to you mac)) to may there company seem bigger. To me Pepsi isnt the best, Coke tastes better for me.