How do you feel when a company salesperson follows up on you?

Weighing the options between running auto-responders, vs. a CRM with manual e-mail marketing done.

These methods each have a very different way of operating on the back-end, and both require different levels of effort on a sales side.

I am curious to know how the general public browsing this forum prefers to be followed up on, following a general sales inquiry, or purchase.

Use the following scenarios as an example, and please express which process you as a customer would both get the best experience from, as well as come back for future business.


For both of these scenario's, you will be a customer who is building an account and receiving a quote through an inter-active interface (similar to how you can build your own vehicles online through the manufacturers websites, and receive generated sales quotes according to your customized options, with the ability to choose your own follow-up option).


Scenario 1:
-You purchase an account to be made from scratch through an interactive interface, and choose an employee to work on it. Immediately following the purchase you get an email manually sent to you from this employee introducing herself, her background, and minor details on how the income provided helps her. Following this initial contact, you have the option to be followed up on a 72-hour basis from this employee by e-mail with progress on your account, as well as a friendly update on her progress.

-Following the completion of the sale, you have the option to be sent a monthly update from this employee on her life, work in the company, status of the goals she's striving towards while working, etc. These monthly e-mail blasts from employees will also contain links to new available accounts, return customer coupons, etc.

Scenario 2:
-Through the interactive build your own account interface, you are generated a sales quote upon registering an account, and an auto-responder sends the quote by e-mail. In this e-mail there is automatically generated information on the company, employee building your account, estimated time, and contact information for any issues. The follow up in this scenario is much more hands-off, and lets the account just get built, with periodic updates sent throughout the production process. After completion of the sale, automated campaigns containing coupon codes, new account builds, and anything else content-related will be sent.






Sales process wise, both of these scenarios differ greatly, and I am highly weighing the option on which will work best in this market, with this demographic.

Any feedback on which scenario you as an end user would prefer to go through with a purchase would be greatly appreciated.

-If there is anything not in these sales processes, that you think you would enjoy more if it was there, please feel free to leave feedback - I take every bit of feedback and information very seriously and will put it to good use.

Thanks!

 

Fine with it as long as i've either expressed interest or purchased before. So for your purpose, for sure. I'd even offer like 5% off if they havent ordered from you in a couple months

 

That’s what I am thinking as well. With the account market giving some people hesitation due to the scams, I think the ability to have the employee follow up throughout the entire process on a personal level will help to overcome this objection.
Thanks for the input!

 

for scenario one it seems like it would be too much hassle to do on the employee end, and realistically (not to be rude) nobody would even care that much. however i do like the idea it shows commitment

 

It seems like a lot of work, however with a working CRM and sales process it really isn't. Some industries require follow-up with sold and un-sold customers in pools of 500+ on almost a daily basis. With 72 hour intervals, and follow up only being done by e-mail it isn't as hard as it seems, the main difficulty just comes from perfecting the sales process before implementing it.

So without thinking of difficulty in the equation, as a brand new consumer that isn't aware with the market - only aware that it's risky, the first scenario would make you feel better?

 

Scenario 2 is best, combine it with free account progress emails and that'll be adequate.

 

the first scenario if you can maintain it is great, it shows commitment and great customer relations and i feel like the customer would feel much better about doing business. if you can pull it off do it, plus i feel like you'd be one of the only or very few to do this. i wish you the best man, great idea nonetheless.

 

I feel like an update about your workers life is not necessary. However I like the concept behind this provided there would be an easy opt out option on the bottom of the email.

 

I'll be honest to try to provide useful feedback.

Scenario 1 is rather weird. No other company operates like that, except charities when you sponsor an orphan or animal. It feels very fake, just like small-talk, and the reality is nobody cares unless they can actually see the results in front of them - it's the internet after all, and you're interacting with an underground company employee. It's different when you have people on Discord that you can actually talk to 1-1 rather than email but they don't do those weird introductions and aren't company employees.

Updates are great, except the only info people will care about every 72 hours is the actual account progress.