I'm not 100% sure what the price is but I keep seeing numbers like $600 and some that are $10,000. I would never spend that much money on something that you can get a for $50. Sure, the technology is cool on it but a regular wrist watch is amazing too! Everyone always wants improvement and something better and newer.. If a watch that was good quality was purchased for $100 and then you want to upgrade to the apple iWatch, I feel like that would be unnecessary. Quality items can last and they're still good even though newer and "better" items hit the shelves.