While conducting a bit of market research, I noticed that a lot of successful forums use interesting tactics for increasing their productivity as well as their potential for new users to remain on the page. Some of the things I've observed are listed below, but one of the key things I've noted is a consistent, simplistic design. I'm not suggesting a full re-design of Sythe, as the design is simplistic as is, but perhaps a change of background, a new conceptualization of its current out of character theme, or something to that effect should be considered.
The things I've noticed successful forums doing:
I believe these will increase the productivity of Sythe, at least for the visitors that still come here. I understand it's out of the conventional wisdom of this place that things like this rarely change, but the research I've done is highly suggestive that it could potentially show promising results. I would recommend further investigation, but you'll find that it is so.
Additionally, I would recommend further advertising of the forums, and a theme'd look. Since the changing of the sub-title to 'The Craigslist of virtual goods' there has been a steady decline in the traffic to Sythe.org. While it does not directly correlate, many other significant changes have resulted in a lowered activity. Granted, a majority of the original market has grown up and quit, but that does not mean you do not have a suitable, promotable product that with enough repair could last a lot longer.
If you remain stagnant, at the current rate, while I do not have exact numbers, you will see a significant drop in relevant traffic within the next 3 years. Given that the site has been up for 7 years, and went well for the first 5, you now have a strong need to update and put a foothold in a new market. Social integration and such is imperative as competition at this point would surely destroy you.
The things I've noticed successful forums doing:
- Forum information, Community Discussion, and other such information is generally positioned at the bottom. New users rarely care about the community, and would rather engage in the theme's primary topic first.
- The highest thread to post ratio forums are poised at the top to attract more users. Placement of a promotional forum during promotions at the top will often increase the promotion by originally placing the highest performing forum first. Frequent visitors will notice the change and investigate.
- Wording is everything, so the use of words like 'General' can actually decrease activity in the specific forum. Use less ambiguous words (IE Programming Discussion rather than Programming General).
- Frequently update the order to accommodate to a changing market. If the majority of your ratio lies in forum in fifth place with a declining ratio in 2nd place, allow a re-order based on current ratios.
I believe these will increase the productivity of Sythe, at least for the visitors that still come here. I understand it's out of the conventional wisdom of this place that things like this rarely change, but the research I've done is highly suggestive that it could potentially show promising results. I would recommend further investigation, but you'll find that it is so.
Additionally, I would recommend further advertising of the forums, and a theme'd look. Since the changing of the sub-title to 'The Craigslist of virtual goods' there has been a steady decline in the traffic to Sythe.org. While it does not directly correlate, many other significant changes have resulted in a lowered activity. Granted, a majority of the original market has grown up and quit, but that does not mean you do not have a suitable, promotable product that with enough repair could last a lot longer.
If you remain stagnant, at the current rate, while I do not have exact numbers, you will see a significant drop in relevant traffic within the next 3 years. Given that the site has been up for 7 years, and went well for the first 5, you now have a strong need to update and put a foothold in a new market. Social integration and such is imperative as competition at this point would surely destroy you.















