Yeah, thanks Durial.
I think the best way to sum this up would be to imagine all th e leaders of the world, Bush, Blair etc. had a special pin, and this pin was unique. Sure, you could buy shoddy versions of them, ones that look a bit like it, but you couldn't buy ones the same as these pins. Then the company that makes these says they are going to sell the design to them, meaning you can make your own, identical to the ones the leaders have. So the actual metal and pin itself might not be worth much, because it's just a bit of metal, but because you are now able to make the same pins as all these leaders have, the value is monumental.
Understand?