Windows Media player wont install.

I recently had windows media 9.

I never used it - but now im starting to use it more and more often - I wanted to go to 10, cos i just hate 11.

By accident I downloaded 11 -.-' and i went through control panel , add and remove to rollback... So I went and got myself the meida10 install.

I try to install and this bullshit comes up -.-




Some help would be greatly appreciated.

I used google - :

Thing is - there is no service pack files folder.
And I dont know where my CD is either....


help ?