Need help with Power BI Google Analytics 4 integration

Hi everyone! I am currently exploring ways to integrate Google Analytics 4 data with Power BI. Does anyone have any experience with this integration or could recommend the best way to set it up? Are there any pre-built connectors or third-party tools available that can facilitate this integration, or do I need to build a custom solution? Once the integration is set up, what are the key metrics and KPIs that I should be tracking in Power BI to gain insights into my website's performance? Any tips or best practices for working with Google Analytics 4 data in Power BI would be greatly appreciated. Thank you!

 

Hello, yes please I am also interested in this question. Have you managed somehow to resolve it? Any idea what is the best solution in this case?

 

Hello! Integrating Google Analytics 4 data with Power BI can definitely provide valuable insights into website performance. There are several ways to set up this integration, including using pre-built connectors or building a custom solution. One option is to use a third-party tool like https://windsor.ai/pоwer-bi-google-analytics-4-integration/, which offers a Power BI connector for GA4.

As for the key metrics and KPIs to track in Power BI, it really depends on your business goals and website objectives. However, some important metrics to consider include website traffic, bounce rate, pageviews, conversion rate, and revenue. It's also a good idea to track user behavior such as demographics, devices, and referral sources.

When working with GA4 data in Power BI, it's important to ensure that the data is clean and accurate. You may also want to create custom dashboards and visualizations to better analyze the data. I hope this helps!

 

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