I brought it couple days after it came out, the hype was big, but after couple days and i leveled to 20, it slowed down and became more of a Grind PQ's for better loot, which could take hours, I'm thinking of canceling my subscription and going back to WoW....
Played it, was really a fan and in the hype of warhammer, but currently it's still in 'beta' state for my taste. I think people expected a game as fluent playing as wow with the original intended fun of warhammer, but the fluent part still needs some work, because it's still a new game I guess. It's fun for some casual playing because you can actually level by only doing pvp. Though endgame currently consists of: pve if you want(lost vale is quite cool actually, though again it's a little bugged sometimes), scenarios and keep trading. Give it a try and play it casual, currently rank/gear really doesn't mean that much (in terms of having fun and pvp, cause ORvR is a lagfest) and by the time you are 40, ORvR might have been fixed. Oh and make sure you check the forums (warhammeralliance.com for example) for active servers (with active T1-T3 pop) cause you don't want to grind pve your way to 40!!
The thing with whats going on atm with Warhammer is that its being put next to wow, thats been out for what 4 years? and has had time to develop to become a TOP game out now-a-days and Warhammer is fairly new, and expect to be one of the top, but look how long it took WoW to make its way to the top