The fact it will shout the drop to everyone is a form of lootshare and make's it much more enjoyable for all levels (since low levels have alot lower chance of getting drop) and It just gives us another month-2 months worth of something to do, and a reason for Main accounts instead of all these pures , I know personally ive been doing 9+ hours a day combat training for it after I get off work. Went from like 96 cmbat to 108. will be 109 tonight