About work~!

This week I have laryngitis. I’m following Doctors orders to not speak and have taken this week off from public presentations.buy eve iskmaple story mesosbuy maplestory mesosHellgate Online GoldHellgate London PalladiumAge Of Conan Online GoldWarhammer Online Gold

And, the experience of not speaking, yet still trying to communicate, has given me some much needed reinforcement ofFFXI GilFinal Fantasy XI gil kaufeneq2 goldeq2 plateverquest 2 goldeverquest 2 platinumeve iskeve online iskcommunication concepts learned at University years ago. I think you might find them useful to advertising as well. Here are three nuggets – lotro eulineage 2 adenaLineage II Goldsilkroad goldsilkroad online goldsro goldFinal Fantasy XI Gil

call them lessons of laryngitis.

First lesson of laryngitis:wow goldworld of warcraft goldwow gold kaufenbuy wow goldwow geldguild wars goldguild wars platinumguild wars gold kaufen
The first challenge is getting someone’s attention.

For all that has been written about marketing and dialogue, buy eve iskmaple story mesosbuy maplestory mesosHellgate Online GoldHellgate London PalladiumAge Of Conan Online GoldWarhammer Online GoldWow eu
let’s never forget that the first challenge is getting someone’s attention. In two basic modes:

1. Someone seeking my point of view (easy to get their attention)Final Fantasy XI gil kaufeneq2 goldeq2 plateverquest 2 goldeverquest 2 platinumeve iskeve online isk
2. Me trying to get a response from someone else (much harder to get attention and dialogue started)

In the first mode, lineage 2 adenaLineage II Goldsilkroad goldsilkroad online goldsro goldFinal Fantasy XI GilFFXI Gil

It is relatively easy for me to communicate (even without a voice) when someone comes into my office to get my point of view on a topic.world of warcraft goldwow gold kaufenbuy wow goldwow geldguild wars goldguild wars platinumguild wars gold kaufenlotro eu
Just like a consumer coming to your home page, or into your store for your perspective, a dialogue simply requires listening and responding to what maple story mesosbuy maplestory mesosHellgate Online GoldHellgate London PalladiumAge Of Conan Online GoldWarhammer Online GoldWow euwow gold
the person wants. Figuring out what the person wants is actually easier with laryngitis because I’m all ears. As I heard many years ago,Final Fantasy XI gil kaufeneq2 goldeq2 plateverquest 2 goldeverquest 2 platinumeve iskeve online iskbuy eve isk
“God gave you two holes in your head to listen with and only one to speak with for a reason.” If marketers practiced listening better, lotro eulineage 2 adenaLineage II Goldsilkroad goldsilkroad online goldsro goldFinal Fantasy XI GilFFXI Gil
I suspect that research on what consumers come to a website to learn (or explore) would boost the value of the website substantially.

The second mode, trying to get a response from someone else, is much harder and somewhat frustrating. Age Of Conan Online GoldWarhammer Online Goldwow gold kaufenbuy wow goldwow geldguild wars goldguild wars platinumguild wars gold kaufen
This was particularly true at home. It was quite easy for my wife to ignore me, or at least be oblivious to my attempts to get her attention. everquest 2 gold
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Having seen reems of data from advertising, I think that most marketers find themselves in this boat where they are trying to engage a consumer,Lineage II Gold
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but only with marginal success. The situation can be summed up like this: The consumer isn’t looking for a dialogue, world of warcraft goldwow gold kaufenbuy wow goldwow geldguild wars goldguild wars platinumguild wars gold kaufenlotro eulineage 2 adenabut the marketer feel they have something important to communicate and therefore tries valiantly to get the consumers attention.wow geldwow goldworld of warcraft goldwow gold kaufenbuy wow gold wow geldWow euwow gold


My own attempts to get my wife’s attention included smiling (I don’t think she even looked at my face to notice), wow goldworld of warcraft goldwow gold kaufenbuy wow gold wow geldwow goldworld of warcraft goldwow gold kaufenbuy wow gold waving my hands, and, when that didn’t work, whistling. None of which were very successful. Now I know how a marketer must feel. wow gold kaufenbuy wow gold wow geldwow goldworld of warcraft goldwow gold kaufenbuy wow gold wow geldThey smile nicely – nothing. They wave their hands – nothing. They whistle – and the only reaction from the consumer is annoyance.

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Evolution analyzed dozens of studies we found that if marketers advertised to 100 consumers, the typical response in terms of attitude shift was about 4. That means only 4 people out of 100 were engaged such that they got the message and their opinions improved in favorable manner. For all the smiling, hand waving and whistling wow goldworld of warcraft goldwow gold kaufenbuy wow goldwow geldwow goldworld of warcraft goldwow gold kaufen

marketers do, getting the consumers attention turns out to be a pretty difficult task.

Is there a better way? Stay tuned.

 

Are u Advertising? Couse you will be banned

 

NO advertising!