588,243 People "Like" Lil Wayne in 24 hours

Rapper Lil Wayne has broken the Guinness World Record for most Facebook likes on a single post in 24 hours — a record only too recently created and briefly held by Oreo.

Yesterday, Oreo attempted to set the record with a post to the brand’s Facebook Wall. The post read, “‘Like’ this post to join Oreo fans around the world in setting a Guinness World Record for most “Likes” to a post in 24 hours. Oreo is the world’s favorite cookie, and with your help, it will be the most ‘Liked.’”

Shortly after that post surfaced, Lil Wayne announced to the world that he was also going after the Guinness World Record for most Facebook likes in 24 hours.

At the end of the 24-hour period, Oreo had 114,619 likes; five hours later, when the rapper’s 24-hour period had expired, his post had 588,243 likes, easily trumping Oreo’s bid for the Guinness World Record. (Though the company was honored for its brief record in a Guinness ceremony this morning.)

Around 16.7 million Facebook users “like” Oreo’s page on the social network; Lil Wayne’s fanbase weighs in at 20 million Facebook users strong. However, the high level of engagement between Weezy and his fans tipped the balance in his favor.

Mazy Kazerooni is Lil Wayne’s digital manager. He told us yesterday that the stunt was intended to show off Lil Wayne’s social media chops. “I want people to think ‘Bieber, Gaga and Lil Wayne.’ The traffic we do is ridiculous and no one really knows,” Kazerooni said.

There’s a valuable lesson in this exercise for social media marketers; although the brand failed to accomplish its goal of holding onto a world record, it did get a ton of brand recognition and positive press along the way. Still, a brand, no matter how delicious, endearing, or ingrained into the American experience, is unlikely to have the Pied Piper-like pull of an internationally known star.

 

0.0 If Wayne hadn't stepped in, they would have gotten it obviously. -.- I think its a copycat idea, but its still good advertising I guess. I feel sorry for the giant Oreo D:

 

Just wait for Justin Bieber and his faggot followers to start...

 

why do people hate justin bieber so much?
is it because he is more successful than you or what?

 

Can you please tell me where I said or even hinted that I hate justin bieber?

 

My thoughts exactly, it's not him... it's his fans.

 

You said:
Justin Bieber and his faggot followers.
NOT
Justin Bieber's faggot followers.

Theres a distinct difference.
But I agree some of his fans are screwed in the head.

Either way Lil Wayne sure has fans. Thats like 408 likes every minute...

 

Neither imply that I dislike Justin Bieber. As Insidious said, its not him, its is followers

 

I dislike Justin Bieber <.< Just throwing that out there. Now *ahem* stay on topic, thread has nothing to do with Justin Bieber.

 

Poor Oreo, lol. They got a Guinness World Record, then Lil Wayne straight copies them.

 

They still have a smile on their faces even though they don't have the record anymore haha =(

 

I'm disappointed in this.

 

Sucks for Oreo. That's kind of a douche bag move by Lil Wayne.

 

Katt Williams said it best, lil wayne sounds like a 6 year old when hes rapping.