Subliminal Advertising

Many people have speculated on the uses and overall efficacy of subliminal advertising and subliminal messaging in the media/TV/music/movies/ads, etc. Others claim it's a bunch of nonsense being raised by paranoid tin foil hat wearing neckbeards. I think it's pretty plain to see a lot of subliminal advertising in media, especially in the past. It was outlawed and declared illegal in the 1970's, but subliminal messaging still seems to be leaking into every form of entertainment there is.

What do you think? Is it real or bullshit? Do you think it works? How/why? Do you know any examples of this? How do you think we can combat it?

 

I believe that subliminal advertising is both used, and also extremely effective. Psychologically speaking, we are only self-aware on the very surface, and underneath a lot goes on in the subconscious. It makes perfect advertising sense to try and establish brand loyalty in a customer in a subconscious way.

That isn't only theoretical, there have been plenty of documented examples of it being used. I cba to link them all here, but its easy to find scholarly articles on the subject.

 

Absolutely. There's a plethora of empirical evidence backing this idea, which kind of makes me tilt my head when people refute it outright.

Off topic, I was 1 annoying post away from putting you on my ignore list, but you saved yourself and earned some brownie points by being intelligent.

...at least for now...

 

No human mind is in sync with another. What I perceive may be different from your perspective. Subliminal messaging would be ineffective in an age where technology is able to broadcast advertisements efficiently.

 

Maybe on a conscious level this is true, but subliminal messaging effectively bypasses our conscious, perceiving, rational mind and accesses our subconscious mind(programming) directly.

 

Yes and stored until triggered by an event/word. Does that mean everyone will react the same in response? Nope.

 

I'm not sure if this is accurate, but wasn't subliminal messaging originally created by this guy who did a study on two movie theater groups and then proved that by quickly flashing Coke across one of the movie for one of the groups and not the other, increased the Coke consumption for that day?

I thought he later admitted that his study was false and that he didn't have a large enough study pool to accurately perform his theory on subliminal messaging to begin with.