I recently saw a report opened up on Jiwi trying to force him to give away the files he made.
Rights and Explanations:
Wear Rights - When an item is purchased and transferred to the buyer the only rights the person has to the item is the ability to wear it and use it. Can make no claims on the original items and the artist can refuse distribution of materials/PSDs/etc if they are so inclined.
Full Rights - When an item is purchased the purchaser gets all rights to the piece including all the copyrights and ability to resell.
LRO - Learning Rights Only is when a piece is sold or distributed for teaching only.
What is a logo?
A logo is a highly recognizable design element, including text, images, abstracts, or specified colors. At Sythe many people confuse a website header for a logo, and the difference is that a header is web element. It usually includes the logo but it also includes the name and sometimes other information.
Why is this important?
It is important to make the experience of your customers the best. If you can explain their rights and the correct terminology then you can avoid confusion and possible reports in the future. It will expedite graphics process and allow you to go through orders quicker, thus making more money. Finally it will create a more brand conscious consumer, allowing them to also build their business in the long run.
What is a brand?
A brand is the image (read: PR) of your business entity. This includes specific phrases, images, or colors that are related to the entity. It's what people think of when it comes down to the products produced. Would you rather buy say a piece of brand named merchandise or a cheap knock-off? Why would you rather buy the brand name item? Because, generally, it is the quality that is thought of with the brand.
I may add more if this proves helpful.
