If it's Microsoft - Then I think it will fail - XBL is already good enough, I don't know how Microsoft actually made XBL....
It has potential to change the gaming world, but I don't think enough people will get behind it. Too many people are Microsoft\Nintendo\Sony fan boys. :S
That looks really sweet, i honestly don't know how effective it would be on "revolutionizing the gaming world" but it does have potential to do so.
What I have read is that if for some reason they get sued or something, all the servers go down, which equals no more games or game data at all. So if you played BioShock and almost beat it and then they shut it down, then the game you paid for and all the saves are gone permanently. It also sucks that you have to pay for the service, and the individual games. Another thing is is that if your not connected to the internet, there is zero gaming. All the single players can be considered Online games because technically they are.